Innovation Process - Trainer Certification

Train others to produce innovative results in their everyday work

Being a VCI-Certified Innovation Process Trainer, powered by BeThinkAct™, is an exciting and rewarding move for your career. Your training will enable people to transform their everyday work challenges from ordinary to innovative.

As a VCI-Certified Trainer, you’ll be able to conduct workshops and training sessions where you will guide your participants to:

  • Gain a common understanding about what it means to be innovative in their daily work
  • Build their confidence that everyone is innovative and can tell a story about it
  • Enhance their knowledge of the BeThinkAct™ innovation process model
  • Gain self-awareness using their assessment profile and appreciate others’ preferences and group dynamics
  • Set the stage for engaging in the innovation process from start to finish
  • Master the questions and inquiries that guide the process
  • Celebrate everyone’s learning and follow-through intentions

Aligned with these 7 goals, you’ll learn to conduct a 1-day workshop that's been used successfully around the world. The workshop design is organized into 7 sessions, each with its own objectives, videos, and exercises to choose from. Once you’ve completed your online study and practice, we’ll personally coach you before and after your first “live” training sessions, to make sure you’ll be confident and successful from the very start. And, we’re always here to support you when you need us.

The BeThinkAct Innovation Process

To become a Certified Trainer using the BeThinkAct™ innovation process, you’ll need to complete a VCI Innovation Process course, and you or your organization will need a VCI license agreement. Please contact us for more details.

The BeThinkAct™ model has been used globally by a wide range of professionals from executives to bus drivers. With BeThinkAct™ you will train others to actualize innovative solutions that make the biggest difference for them and their organization.

This course is specially designed for: Talent Development Professionals, Trainers, and Consultants. Preview the course and download the course outline.

If you have multiple professionals who would like to become certified trainers, or you would like onsite certification training, please contact us!


This course includes:

56 Videos, Trainer Reference Guide, Quick Trip Workbook, downloadable videos and materials, and more!


7 Hours of video and learning, plus practice time

What you can achieve with the BeThinkAct™ Innovation Process is limitless!

Michele Patry
Innovative Facilitation

Our partnership with VCI has added value by both extending the suite of learning solutions we can offer and by expanding our team’s expertise and innovation in all that we do.
PT Navendra
Head of Data Services
HD Vest Financial Services

The practice of disciplined collaboration and innovation has carried over into every facet of our lives. The focus on learning and values has been a constant source of inspiration in every endeavor we have undertaken since.
Catherine Zhang
Content Manager
Human Resource Excellence Center

We are so impressed by the content, tools and methodologies provided by VCI's program. We feel like we are in an Innovative Journey where we are enriching our minds and our understanding for innovation.
Devendra Chowdary
Lead Principal
Infosys Technologies

Many people speak of innovation, but VCI has a way with the heart and mind combination — two elements which are missing in other processes.

Your Instructors

William C. Miller

William is a co-founder and Director of Values Centered Innovation. For over 30 years, he has been an internationally-recognized expert on values centered corporate innovation – both as head of the Innovation Management program at SRI International (Stanford Research Institute, in the mid-1980’s) and as president of the Global Creativity Corporation (since 1987). He has been named numerous times by Leadership Excellence as among the top 30 thought-leaders worldwide on the subject of leadership.

Throughout his career, William has developed and applied practical innovation tools and processes that show people how to incorporate human values into their innovative work. His innovation methodologies have a proven record of breakthroughs in the field of innovation.

Debra R. Miller

Debra is a co-founder and Director of Values Centered Innovation. With 40 years of combined corporate and consulting experience, Debra is a top professional in the field of innovation.

She is the author and co-author of numerous books, articles and white papers published around the world, on subjects including business coaching, leadership, personal growth, human values in the workplace, and innovation enablement. In the early 1990s, Debra founded Masterful Mission, a business coaching organization working with executives, business owners and entrepreneurs. Through her work and public speaking she helped to pioneer the now-popular concept of business coaching and authored the book Beyond Motivation: Waking up the Knowing Within.

Course Curriculum

  Welcome to your Trainer Certification course
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Frequently Asked Questions

+ What does an Innovation Process Trainer do?

As an Innovation Process Trainer, your overall focus is to train people to be more innovative in their everyday work. Your role is to introduce new knowledge and skills, while drawing upon the experience and skills that your participants already have.

As a trainer, it’s important for you to develop your skills for working innovatively by practicing the BeThinkAct™ process in your own everyday work. Your experience with the process will give you personal stories to share, which add energy and credibility to your workshops.

+ How is the VCI Trainer Certification different from the Coach Certification?

The Trainer Certification is designed for those who want to deliver workshop sessions to people who have not yet been trained in the innovation process. If you wish to conduct workshops, you will need the Trainer Certification. The Coach Certification is designed for those who want to coach people who have taken a workshop or online course about the BeThinkAct™ process. If you need flexibility to both train and coach others, we recommend obtaining both certifications.

+ Who is qualified to become a VCI-Certified Innovation Process Trainer?

You can either be: (a) an employee training your company’s employees; or (b) a member of an external consulting/training firm, training your company’s clients. To qualify to be a VCI Innovation Process Trainer, you must have at least 10 years of professional experience in positions involving talent development, training or consulting. A graduate degree in any field related to the above can count as 1 year of professional experience.

+ Are there any prerequisites for becoming an Innovation Process Trainer?

Before or simultaneous to taking this course, you should complete either: (a) a 1 or 2-day workshop on the BeThinkAct™ innovation process; OR a "Be Innovative" online course. Either of these 2 alternatives will give you a foundational understanding of the BeThinkAct™ methodology as well as the opportunity to apply the process to your own work.

+ What is the VCI License Agreement all about?

Prior to enrolling in the Innovation Process Trainer program, your company will need to sign a License Agreement with VCI:

  • This agreement provides the terms and conditions for you to use a large repository of intellectual property in your training sessions. This repository includes a wealth of videos, a Trainer Resource Guide with exercise materials, a Quick Trip Workbook, posters and more.
  • If you’re an employee training your company’s employees, the License Agreement provides the fees and terms for your company to enroll employees in the Be Innovative online courses and onsite workshops.
  • If you’re a member of an external consulting/training firm, the License Agreement provides the fees and terms for your company to sell the online courses and onsite workshops to your clients.

+ How long does my certification last?

Under the License Agreement, you will personally be identified as a VCI-Certified Innovation Process Trainer. Each year, your company must renew the certification for you to maintain your ability to access the training videos and materials and your permission to use them in your training sessions.

+ When does the course start and finish?

This is a completely self-paced online course with 6 hours of videos and learning, plus practice time. After enrolling, you will have 12 months of unlimited access to this course and the repository of resources you can use in your training sessions.

These resources are always available to you across all your devices anytime you need to train others to be innovative in their every day work.

With each annual renewal of your Trainer certification, you can extend your access and permission to use these resources for another 12 months.

+ What if we have a group who wants to get certified as an Innovation Process Trainer?

We love groups! Together, we’ll design the best approach to get each member of your group certified, which could include blended learning and practice using the online courses and onsite training.

+ How do I access other courses that you offer?

We’re glad you asked! We have a fully-integrated set of modules to enable you to innovate to your highest capacity. With our core modules you can get certified as a coach or trainer.

Any time you want to view our full range of courses, just click on the "Public Courses" tab at the top of this page. This will take you to our course home page where you can find everything that's available, including free mini-courses. If you need a customized course, just let us know and we'll design one for you!

To learn more about our full range of modules, analytics and services, download our Innovation Program Guide.


Do you need to

train others to produce

innovative results in

their everyday work?

Then this certification

course is perfect for you!

How do you want to innovate today?

This course requires a license agreement with Values Centered Innovation.

Contact us for enrollment.